MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter . According to a recent...
View Article18 Use Cases That Show Business How to Finally Put Customers First
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.” Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer...
View ArticleThe State of the B2B Marketer in Social Media: 4 Trends From SocialTech 2010
SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif., (and another 467 attended virtually, online)...
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